Articles Tagged ‘Ipsos’

DataBreach

Execs still underestimate impact of data breaches

New research suggests nearly half of business leaders believe breaches are “no big deal.”

Google

Google remains Canada’s most influential brand

The company maintains its position for the eighth consecutive year, while Tim Hortons returns to Ipsos’ annual top ten list.

Retail

What are Canada’s most-trusted brands in 2019?

Trust weighs heavily on consumers’ decision-making, a good sign for those on Ipsos and Reader’s Digest’s annual list.

BlackFridayCyberMonday

Consumers think Black Friday offers more savings

Meanwhile, Cyber Monday remains the king of convenience in consumers’ eyes, according to findings by Ipsos.

Samsung

How Samsung won back consumer trust

Experts weigh-in on the electronics co’s rise in brand trust surveys, and offer insight on how Tim Hortons can replicate its success.

McDonald-s Canada-McHappy Day-- Serving Up Smiles across Canada

Which causes remain key to Canadians?

New Ipsos data suggests shoppers are keeping an eye on charitable deeds throughout their relationship with a brand.

Augmented-reality

AR’s role in the marketing mix may grow: report

Canadian marketers are cautiously optimistic about augmented reality, but see fewer opportunities for wearables.

Ipsos Winners

How to gain (or lose) influence

Ipsos’ Steve Levy shows what makes or breaks an influential brand in Canada.

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Canadians warm up to social commerce

The “Shop Now” buttons on social media are getting traction, according to research from PayPal and Ipsos.

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The new personal values of Canadians

A study from McCann shows that demographics are less of a defining factor than values like individuality and fairness.

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Canadians still see role for traditional banking

Consumers enjoy the benefits of online banking, but many still visit branches in person, a new Ipsos survey shows.

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What do Canadian donors want?

A new study reveals which types of charitable organizations resonate most.

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Google is most influential brand, again

The tech co receives high marks for innovation and trustworthiness while Netflix soars for women and millennials.