Articles Tagged ‘Ipsos’

McDonald-s Canada-McHappy Day-- Serving Up Smiles across Canada

Which causes remain key to Canadians?

New Ipsos data suggests shoppers are keeping an eye on charitable deeds throughout their relationship with a brand.


AR’s role in the marketing mix may grow: report

Canadian marketers are cautiously optimistic about augmented reality, but see fewer opportunities for wearables.

Ipsos Winners

How to gain (or lose) influence

Ipsos’ Steve Levy shows what makes or breaks an influential brand in Canada.


Canadians warm up to social commerce

The “Shop Now” buttons on social media are getting traction, according to research from PayPal and Ipsos.


The new personal values of Canadians

A study from McCann shows that demographics are less of a defining factor than values like individuality and fairness.


Canadians still see role for traditional banking

Consumers enjoy the benefits of online banking, but many still visit branches in person, a new Ipsos survey shows.


What do Canadian donors want?

A new study reveals which types of charitable organizations resonate most.


Google is most influential brand, again

The tech co receives high marks for innovation and trustworthiness while Netflix soars for women and millennials.


Mobile’s impact on this year’s holiday shopping

The holiday edition of Google’s Shopping Moments survey offers research to reach last-minute shoppers.


Holiday shopping by the numbers

Survey results reveal that physical stores are still the go-to, while mobile isn’t as hot as you might think.


Up to the Minute: Tag’s new ECD

Plus: Imedia wins Parks Canada, Ipsos’ first CMO and other news you might have missed this week.


How Canadians view sponsorship

A new study looks at which causes, sports properties and events are connecting most with consumers.


Cause engagement by the numbers

Do cause campaigns drive purchase intent? We break down the numbers.