Articles Tagged ‘Isobar’

Kai Exos-featured

On creating diverse and inclusive workplaces

Named to EMPower’s Ethnic Minority Leaders list, Isobar’s Kai Exos talks about fostering D&I for the company and its clients.

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Travel Alberta names new agencies

C&B Advertising, Initiative, Isobar and Cardinal Path will help the organization turn the province into a “destination brand.”

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A new education program preps execs for disruption

Ivey Business School and Isobar team up to teach design thinking for the C-suite.

isobar

Isobar promotes two execs

Tara Macwilliam and Kate Dobrucki have been moved into roles that will help grow the agency’s offering in Toronto.

Cineplex

Cineplex turns home movies into a family reunion trailer

This year’s holiday campaign used real people to show the importance of making time for loved ones.

Craft Matters Creative Hack

Why hacking is helpful

A recent Dentsu Aegis hackathon helped creatives from multiple agencies get at new, data-driven ideas for clients.

TIFF2

TIFF puts storytelling in context

The organization uses geo-targeted ads to drive home Canada’s legacy in film, TV and advertising.

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Plan gives child marriage the finger

Why the non-profit simplified the message and made a more provocative statement ahead of taking its campaign national.

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Plan Canada refreshes Gifts of Hope

The non-profit positions its annual giving campaign as the perfect gift for the hard-to-shop-for person on your list.

Girl

Check it out: Plan Canada rallies support

The org’s new Because I am a Girl campaign aims to show how a little support from the sidelines can go a long way.

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Plan shows the impact of words

The non-profit uses an interactive display and social campaign to virtually lift girls up.

durex

Durex puts the spark back in Valentine’s Day

The brand encourages couples to break away from ritual and ignite intimacy with a steamy campaign.

cruze

Chevy customizes the test drive

“Best Cruze Ever” aims to build excitement by making the test drive more convenient and personalized.

CondomEmoji - fingers (Facebook)

Durex lets emojis do the talking

Ahead of World AIDS day, the brand is petitioning for a condom emoji to help young people discuss safe sex.

Growers

Growers goes after the weekend

The cider brand targets a younger demographic with its long weekend-centric campaign.