Articles Tagged ‘J Walter Thompson Canada’

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Air Canada flies the country’s ‘newest family’

A timely new video shows the airline helping reconnect a refugee family on Canadian soil.

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Walmart targets growing needs

The retailer’s back-to-school campaign looks to give extra value to both moms and post-secondary students.

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Inside Air Canada’s crowdfunding move

The airline hopes its new Embarq platform is just the ticket to winning over millennial travellers.

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Cannes 2016: Does copy testing kill – or create – great work?

JWT’s Brent Choi on the role of testing in award-winning Film campaigns.

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Cannes 2016: 19 shortlist spots for Canada

Drake is among those shortlisted in the first-ever Music category, Jam3 gets four in Entertainment and nine noms land in Film.

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Cannes 2016: Canada brings home seven Lions

A good showing in Radio and wins in Direct and Promo balance out Canadian work being shut out of other categories.

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Cannes 2016: Canada gets 28 more shortlist mentions

Canadian work dominated in Design, also making showings in the Digital Craft, Outdoor and PR categories.

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AToMiC Awards: Removing the friction

These social campaigns broke barriers to action with devices and narrative techniques.

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JWT Canada wins Splenda’s North American business

The shop is tasked with a new product launch for the U.S.-based sweetener brand.

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Hotels.com (and Captain Obvious) come north

From pasty skin to hoser jokes, the brand plays on Canadian characteristics for its first unique campaign in this market.

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Ryan Spelliscy named CCO at JWT Toronto

The shop has also made several hires and promotions on its creative team over the past few months.

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Check it out: Tim Hortons relives some memories

Tim Hortons focuses on emotional connections by bringing back the “Every Cup Tells A Story” tagline.

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The top agency stories of 2015

We continue our look at what shaped the industry 2015, this time through our most-read news out of the agency world.

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JWT wins Hotels.com

The agency will handle all Canadian advertising for the travel site as its new AOR.

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Check it out: A festive holiday challenge

The Air Canada Foundation and P.K. Subban launch a challenge in support of the Children’s Miracle Network.