Articles Tagged ‘Jack Bensimon’

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Bensimon Byrne hires its first chief strategy officer

Stefan Gerard joins from FleishmanHillard in New York as the agency embarks on a North American growth plan.

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Risk, reward and remembering context (column)

Jack Bensimon on the current political climate and the risk of misfiring messages.

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Canadian consumers to cut spending

More Canadians are pessimistic about the country’s overall economic direction, the latest Consumerology Report says.

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Three reasons Bensimon Byrne and Mattamy are together again

The agency eyes more U.S. biz and a big opp in the real estate development space.

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Mentor Exchange open to applicants

For its fifth year, the AMA-run program has revamped itself, aiming to attract mid-level professionals and mentors.

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Bensimon Byrne celebrates 20 years with new wins

From work for Eaton’s to Molson’s “Rant” to its latest Nestle and Constellation wins, we look back at the agency’s last two decades.