Articles Tagged ‘Jackie Poriadjian-Asch’

ecobeeSmartThermostat6

2019 Brand of the Year: Ecobee brings purpose to smart thermostats

The start-up won customers over through its approach to social impact and data.

1_1 Square_Jackie Poriadjian-Asch

View from the C-Suite: Ecobee gets aspirational

CMO Jackie Poriadjian-Asch says the smart home company has positioned itself around data sharing and control of the home.

Ecobee

Ecobee launches first big marketing push

A new spot aims to move the brand beyond functional messaging and in front of more consumers.

Ecobee-CMO

Ecobee names CMO

Jackie Poriadjian-Asch’s mandate includes revisiting all aspects of the connected home company’s brand.

Knit

Canada Goose’s CMO talks venturing beyond the parka

Jackie Poriadjian-Asch on why knitwear is the next step for the expanding brand.