Articles Tagged ‘Jackson-Triggs’

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Check it out: Constellation Brands’ historic pop-up

Winemaker works its wares into Canada’s 150-year history with an “edible museum.”

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Constellation’s Canadian wines change hands

The Ontario Teachers’ Pension Plan acquires the business, which includes Inniskillin and Jackson-Triggs.

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CASSIES Bronze: Jackson-Triggs has a wine for that

The brand focused on small, everyday moments that could be made more special with a glass of wine.

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CASSIES Bronze: Jackson-Triggs proves its universality

The brand shifted focus from “wine lovers” to “wine drinkers” and boost sales by more than 30%.

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Agencies in a TIFF: Narrative plays dress up

To tell the world the PR firm has “arrived,” it hits the red carpet with a (temporary) new name inspired by the film fest.

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CASSIES Bronze: Jackson-Triggs has a wine for that

To take on a new crop of competitors, the wine brand refreshes its image with a campaign about relatable moments.

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Wine borrows from beer’s badge-branding recipe

Vino makers like Constellation Brands and Peller Estates Winery are moving away from talking about terroir and tannins, looking to build a stronger emotional connection with a wider audience in the same vein as beer brands.

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Jackson-Triggs goes back to its roots

Industry pundits weigh in on the wine company’s new positioning, and whether it hits the mark.

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Jackson-Triggs has a wine for that

The Vincor Canada brand targets both everyday and special moments with its first TV campaign.