Articles Tagged ‘James Pelletier’

bestbuysmarthome

Best Buy shows that even a treehouse can be a smart home

The retailer’s fall campaign uses connected tech to drive home its broader brand positioning.

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Best Buy draws on the happiness of giving tech

A new holiday spot suggests gifts from the retailer can transcend age groups.

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Best Buy’s holiday point of view

The retailer takes a new approach this year with an ad that doesn’t show any products.

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PR AOY jury

Check out this year’s PR judging panel.

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Best Buy creates some fun

With “#BestDay” the retailer shows how consumer tech can help make unique memories.

AOY

Digital and PR Agency of the Year judges revealed

Here are the jurors who reviewed more than 80 cases that were entered into DAOY and PR AOY.

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Future Shop goes big for the holidays

Why the retailer is returning to TV after going digital-only last year.