Articles Tagged ‘Jason Doolan’

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Jason Doolan to leave General Mills

The seasoned marketer is set to retire after putting a bit of soul in the cereal bowl.

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Take a walk on the dessert side

Snack bars don’t scream “after dinner treat,” but that won’t stop Fibre 1 from tackling the evening.

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There’s a taco for that

Old El Paso’s campaign serves up a taco for every occasion.

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2015 Marketers of the Year

Check out the six winners who nabbed top honours this year.

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Serving a higher purpose

Editor Emily Wexler on what the next generation of purpose-driven marketing should look like.

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Marketer of the Year: The Doolan effect

A purpose-driven approach by General Mills’ director of marketing has brought new relevance to some of the country’s oldest brands.

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Last chance: weigh in on the state of the industry

Tell us your thoughts on the marketing world, plus vote for Marketer of the Year.

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Can cereal get its groove back?

As consumers stray to other options, can changing perceptions and new strategies revamp a stale cereal category?

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Cheerios’ anti-diet mission

In its latest campaign focused on the health and wellness of young girls, Multi-Grain Cheerios goes head-to-head with “dietainment.”

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Weekend reading: Normalizing today’s normal

We examine how a recent marcom diversity onslaught is helping to usher in a new era of normalization in mainstream advertising.

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PR AOY jury

Here’s the panel that scored this year’s inaugural PR Agency of the Year entries.

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Embracing the Cheerios effect

Inspired by the need for connection, the brand – for the first time – is rolling out a masterbrand campaign for all seven lines of those floaty little Os.

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General Mills quests for men

A new cereal line just for dads is just the start of the food co’s plan to win back guys to the category.