Articles Tagged ‘Jean-Pierre Lacroix’

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Behind Boston Pizza’s urban strategy

The restaurant unveils a new flagship with tech and localization top-of-mind.

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Shikatani Lacroix gets in shoppers’ heads

The design agency is combining neuromarketing with VR and AR to measure emotional responses to digital prototypes.

Nespresso

Long live the hyper-specialist retailer

CPG cos and big brands have lots to learn from niche players, says Shikatani Lacroix’s president, Jean-Pierre Lacroix.

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Pundits weigh in on the Next Big Thing

Industry experts lay out what’s ahead for the realms of advertising, marketing and media – from “full spectrum entertainment” to agile marketing.

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B!G Awards: Judges & Methodology

Check out the judging panel and methodology behind this year’s B!G Awards.

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Colour: the visual metaphor for choice

Shikatani Lacroix’s Jean-Pierre Lacroix delves into the science of colour on the shelves.