Articles Tagged ‘Jessie Sternthal’

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Changes come to FCB Canada

A new ACD is added to the expanding Montreal team, while the Health division aligns itself with the global network.

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Do you have digital game?

Marketelle’s Jessie Sternthal on why intimidating and confusing new platforms don’t have to hinder creativity.

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What women want (in 2016)

From real words to real men, Marketelle’s Jessie Sternthal weighs in on what ladies want from marketers.

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Hot and cold trends of 2015

From branded texting to gluten, we asked industry insiders to weigh in on where some trends are headed.

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On the cusp of a “look up movement”

Brands should help get people to put down their phones, and Marketelle’s Jessie Sternthal explains why.

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When swiping right goes wrong

Marketelle’s Jessie Sternthal on why brands should rethink their relationships with dating apps.

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But what if I DON’T hate myself?

Marketelle’s Jessie Sternthal on why self-loathing insights are getting old (and kind of dangerous).

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An airline and three gifts

The latest work for the Air Canada Foundation features a big surprise for an 11-year-old hockey fan.

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Talk to me when I’m naked

Marketelle’s Jessie Sternthal on how brands need to seduce women at just the right time, by speaking directly to them.

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What women want (in 2015)

Marketel’s Jessie Sternthal says its time to embrace the funny girls, imperfections and lists.

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Throwback Thursday: strategy in 2014

Let’s look back on the past year (so far). In ’14, brands challenged gender norms and wearable chatter skyrocketed.

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Why agencies should embrace their ‘feminine’ side

Marketel’s Jessie Sternthal says go ahead, let your emotion out.

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All the single ladies (brands, throw your hands up)

Marketelle’s Jessie Sternthal on why brands should be all over single 30-somethings.

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Somebody get Superwoman a cocktail

Marketelle’s Jessie Sternthal implores you to stop using busy as a stand-in for successful, fulfilled and happy.

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Other people’s kids doing cute things

Marketelle’s Jessie Sternthal on why some women are logging off and why brands should care.