Articles Tagged ‘Joanna Rotenberg’

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BMO makes business personal

The bank spotlights what its employees bring to its human-focused brand refresh in a new video.

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More than big and blue: BMO channels the human touch

In a bid to make finances less lonely, the bank is rolling out a massive masterbrand campaign focused on how it can help.

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Agencies Y&R and KBS+ land BMO accounts

The former shop will lead the bank’s brand and retail business, while the latter will oversee marketing for its wealth management division.