Articles Tagged ‘Joel Yashinsky’

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Antoinette Benoit’s plan for McDonald’s

The new SVP marketing at the QSR talks about accelerating digital, agency relationships and why, even with the success of McCafe, the chain will always be a burger joint at heart.

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Creative Report Card: Top brands’ higher learning

Top marketers from this year’s most awarded advertisers share their future-proofing initiatives.

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Marketers connect with millennials over coffee

A new networking site, Ten Thousand Coffees, encourages experts in different fields to meet with young people over a cup of joe.

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Brands of the Year: McDonald’s reconnection play

The legacy brand revamps its image through digital, premium foods and a new look.

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McDonald’s Canada launches new meatless options

The QSR is adding two new meat-free McWraps to its menu following customer feedback.

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Video: Catching up with McDonald’s in Cannes

We spoke with CMO Joel Yashinsky and Tribal DDB’s Andrew McCartney about their presentation in Cannes, as well as with Cyber judge, John St.’s Nellie Kim on how the QSR’s “Our Food. Your Questions.” campaign did in the category.

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Spotting Canadians At Cannes

A guide to finding Canucks during the festival.

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McDonald’s brews coffee-biz change

Joel Yashinksky brings big American breakfast chops to the table.