Articles Tagged ‘John McAlister’

Salvation Army

Salvation Army hijacks out-of-office emails

The non-profit reminds professionals that not everyone can afford to take time off in a new holiday effort.

Charities

The state of not-for-profit marketing

Experts weigh in on how marketers can curb industry-wide declines in charitable giving.

Pascal Bricault

Cause + Action: Jury

Check out the industry experts who helped determine this year’s winners.

salvation

Inside Salvation Army’s non-festive strategy

The non-profit is trying to show it’s more than just a Christmas charity with a new campaign to keep it top of mind year round.