Articles Tagged ‘John Rocco’

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Media roundtable: Facing the pace of change

Media agency leads and brand execs gathered to discuss change and competition in the industry.

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Sonnet takes a more tactical approach to optimism

The online insurance provider’s latest campaign focuses on points of difference.

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Check it out: Sonnet’s latest silver lining

The insurance brand’s newest take on optimism also features a subtle message of inclusion.

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Sonnet Insurance’s optimistic launch

The new digital brand focuses on superior storytelling and filmmaking for its glass half full debut.

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Sears focuses on ‘The Essentials’

The retailer is extending its “Make Every Day a Great Day” branding with a TV and online campaign that highlights its product heroes.

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In the aisles with Sears Canada’s John Rocco

The department store’s VP of retail marketing looks at how it will use in-store tactics to turn the 50-year-old company around.