Articles Tagged ‘Johnnie Walker’

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CASSIES Silver: Johnnie Walker’s gentleman’s wager

The Scotch brand defines luxury as experience, with a little help from Jude Law.

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Teach me to drink

Beverage brands are getting consumers to sip from the fountain of knowledge.

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Johnnie Walker wants to come over

Want to be more savvy with your Scotch sipping? The brand’s got you covered with its mentorship program.

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Diageo’s domestic plan

How the liquor company is looking to grow – and stay ahead – by paying attention to what Canadians are really about.

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Jude Law and Giancarlo Giannini’s high-seas wager

Anomaly’s ECD Dave Douglass shares the tale behind the short film for Johnnie Walker Blue Label.

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Next Big Things: Unique experiences

When it comes to content, brands are now making sure programs are more 360° and intricately – physically – tied to the brand.