Articles Tagged ‘Jonathan Toews’

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Getting to real human truth

After going through 158 case studies, CASSIES convenor John Bradley weighs in on some key learnings.

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CASSIES Silver: Canadian Tire celebrates unsung heroes

Aiming to connect athletes to people, Jonathan Toews and a cast of “everyday heroes” took centre stage in “Team Photo.”

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TJ Flood scores an all-star strategy

Canadian Tire’s SVP of marketing makes a play for our overall Marketer of the Year title (and wins). Check out his game plan for young families.

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Canadian Tire documents a community

The retailer has partnered with the CBC to air a documentary with footage captured during the making of its Team Photo project.