Articles Tagged ‘Jungle Media’

house rules

Ikea’s house rules

The brand is opening up the conversation to find out how people live peacefully with others in a new campaign from Leo Burnett.

lg2 balls

Top Cannes Contenders: OOH

Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.

the hunt

Cadbury brings back the clucking bunny

To play up the joy of Easter Egg hunts, the chocolate brand taps nostalgia by sending adults in search of their own samples.

sound of music

Sizzling and fizzling trends

Bluetooth is hot. 3D printing is not. Who’d have thought? Experts weigh in on what’s on the rise versus the outs.

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Media Director of the Year and Next Media Star

Karine Courtemanche takes the Media Director of the Year honour, while Jacquie Albrecht is named Next Media Star.

Sobeysapp

Sobeys gets in the shopping-app game

The grocer is the latest chain to introduce an app that puts it loyalty card on a digital platform, as part of its overall repositioning push.

Copied from Media in Canada - sobeys

Sobeys’ star-powered healthy rebrand

The grocer’s new “Better Food For All” positioning is being promoted through a partnership with celebrity chef Jamie Oliver and a large-scale multi-platform campaign.

Copied from Media in Canada - IKEA1

Ikea promotes its pages

The company is promoting its 2014 catalogue with a new OOH, TV and social media campaign.

KOKMovieCan

The B!G Awards: Judging panel and methodology

Meet the advertising and marketing executives who helped decide the winners of this year’s B!G Awards.

Allegra-300x300

Canada gets 11 shortlist mentions on Monday

Lg2 gets the most nods, with two in Outdoor and one in Press. Today’s Media, Mobile, Press and Outdoor lists bring Canada’s total shortlist count so far to 20.

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Next Media Stars: Jacquie Albrecht drives metrics forward

The Jungle Media digital specialist is pushing for more relevant measurements for her clients in Vancouver, including recent work with the BC Honda Dealers Association.

TheLunchPail

Cossette makes lunch easier

The agency and all its Vision7 counterparts have launched an app called The Lunch Pail, to make lunch time simpler in Liberty Village.

Copied from Media in Canada - IkeaAnthem

Ikea plays with its food

The furniture retailer has launched a new food idiom-filled TV spot which centres on the kitchen.

Milkvscats

Prairie Milk gets catty with app launch

The dairy farmer organization targets youth with a new Milk vs. Cats app.

TBWA2

The un-siloed quest for integration

Whether from beginnings as a media-agnostic, digitally integrated agency or from a silo-heavy global network, creative houses across Canada still grapple with integration. How agencies approach the problem of meshing different creative disciplines.