Articles Tagged ‘Jungle Media’

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Sizzling and fizzling trends

Bluetooth is hot. 3D printing is not. Who’d have thought? Experts weigh in on what’s on the rise versus the outs.

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Media Director of the Year and Next Media Star

Karine Courtemanche takes the Media Director of the Year honour, while Jacquie Albrecht is named Next Media Star.

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Sobeys gets in the shopping-app game

The grocer is the latest chain to introduce an app that puts it loyalty card on a digital platform, as part of its overall repositioning push.

Copied from Media in Canada - sobeys

Sobeys’ star-powered healthy rebrand

The grocer’s new “Better Food For All” positioning is being promoted through a partnership with celebrity chef Jamie Oliver and a large-scale multi-platform campaign.

Copied from Media in Canada - IKEA1

Ikea promotes its pages

The company is promoting its 2014 catalogue with a new OOH, TV and social media campaign.

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The B!G Awards: Judging panel and methodology

Meet the advertising and marketing executives who helped decide the winners of this year’s B!G Awards.

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Canada gets 11 shortlist mentions on Monday

Lg2 gets the most nods, with two in Outdoor and one in Press. Today’s Media, Mobile, Press and Outdoor lists bring Canada’s total shortlist count so far to 20.

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Next Media Stars: Jacquie Albrecht drives metrics forward

The Jungle Media digital specialist is pushing for more relevant measurements for her clients in Vancouver, including recent work with the BC Honda Dealers Association.

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Cossette makes lunch easier

The agency and all its Vision7 counterparts have launched an app called The Lunch Pail, to make lunch time simpler in Liberty Village.

Copied from Media in Canada - IkeaAnthem

Ikea plays with its food

The furniture retailer has launched a new food idiom-filled TV spot which centres on the kitchen.

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Prairie Milk gets catty with app launch

The dairy farmer organization targets youth with a new Milk vs. Cats app.

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The un-siloed quest for integration

Whether from beginnings as a media-agnostic, digitally integrated agency or from a silo-heavy global network, creative houses across Canada still grapple with integration. How agencies approach the problem of meshing different creative disciplines.

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MAOY Gold: Jungle Media flexes its collaborative muscles

Read about how Jungle Media captured Media Agency of the Year Gold.

Copied from Media in Canada - Cadbury

Cadbury welcomes Canadians to Joyville

The brand is launching the global communications platform for its Dairy Milk brand with TV spots that target women in their 30s.

Copied from Media in Canada - OOH Y&D

Cadbury warns of an outbreak

The Kraft-owned brand is launching Halloween-themed Screme Eggs with online videos, commercials and OOH postings that talk of an impending “Goopocalypse.”