Articles Tagged ‘Juniper Park\TBWA’

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Manufacturing culture

How Canada’s network agencies are building and maintaining their creative cultures in a time of global change.

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New York Fries turns hot dogs into luxury brands

The QSR is looking to elevate its offering to help it compete with a growing number of options in the food court.

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CIBC builds its relationship with entrepreneurs

The bank aims to emphasize its teamwork-focused approach in an effort to show a less transactional form of business banking.

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Check it out: When brands take over classic lit

A campaign to restore funding to Ontario public libraries shows what happens when famous books become product placement.

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Ontario Racing aims to disrupt routine outings

A new OLG campaign features horses tearing through golf courses and bowling alley to promote a more exciting entertainment option.

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GoDaddy pivots its approach to reaching entrepreneurs

After several high-profile campaigns with the Raptors, the company turns to explaining how it can help businesses evolve.

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CIBC goes after seasoned travellers with Aventura

The bank again taps Percy the Penguin to tout the rewards program’s broader benefits, instead of points.

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Up to the Minute: Juniper Park\TBWA wins TSO work

Plus, National names managing partner in Ottawa and ToK gets assignment with Fondation Emergence.

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Juniper Park\TBWA names new head of design

Nathalie Cusson will also serve as artistic director of its Bolt Content production arm.

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Juniper Park\TBWA strengthens production unit

Lior Etziony is the first executive producer of the agency’s Bolt Content division.

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Slashing through cultural trends

How Juniper Park\TBWA’s work with Simplii utilized a content and strategy unit that separates fads from marketing gold.

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GoDaddy brings coziness to Raptors partnership

In its latest campaign with a Raptors star, the website platform returns to the humour of past executions.

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Up to the Minute: AlphaPR adds VP following new wins

Plus, Juniper Park\TBWA wins bronze at IPA Effectiveness Awards, and Republic wins Summer Fresh.

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Simplii Financial launches first-ever campaign

The online-only bank worked with Juniper Park/TBWA to build the brand from the ground up.

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CIBC Run for the Cure goes deeper

Ahead of its annual run, the Canadian Cancer Society looks to drive sign-ups through a renewed digital approach.