Articles Tagged ‘JWT’

walmartmom

Walmart searches for Mom of the Year

The retail giant makes its first foray onto Facebook and introduces a new program celebrating Canadian mothers.

12 04 27 Ann Mack

Ann Mack talks trends in social media

JWT’s director of trendspotting discusses the move to embrace screen distraction and the growing importance of “water cooler” advertising.

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Storytelling in an age of fools

JWT’s Tony Pigott reflects on The Skoll World Forum on Social Entrepreneurship, and the role advertising can play in changing the world.

webbies

BBDO picks up eight CLIO nods

DDB, Lowe Roche and Cundari are among the other Canadian CLIO nominees for 2012, while Leo Burnett leads the pack for One Show nominations.

MAZDA CANADA INC. - 2013 Mazda CX-5 New Advertising Campaign

Mazda’s new campaign has retro roots

The car co references ’70s TV classic The Six Million Dollar Man to launch its 2013 Mazda CX-5.

CFF

Canadian Film Festival goes big and comes home

The fest is back after a three-year hiatus, with a bigger marketing plan that includes TV spots, print and online ads.

Backpage

Back Page: The future of cool

The creatives at JWT offer up a few predictions on youth trends to expect in the year 2014.

chrispage

JWT Canada grows its digital team

Christopher Page joins the agency as group creative director, while Joe Szabo becomes director of user experience.

sexy_2_web

Breaking through

Newcomers Red Urban and Dare both crack the Creative Report Card’s top 20, while Saatchi & Saatchi and JWT make big gains.

KitKat

CASSIES Bronze: Kit Kat Chunky gets a big boost

The Nestlé Canada brand recovers from decline with a JWT campaign starring a fun-loving crash test dummy.

Reactine2

CASSIES Silver: Reactine gets serious

JWT’s “Not Just Allergies” campaign propels the Johnson & Johnson brand ahead of the competition.

SmartiesCat

CASSIES Gold: Smarties Blue Cat has purrfect timing

JWT’s “Blue is Back” reignites the Nestlé Canada brand, reversing a decline in sales.

Shared Value

Trends to watch in 2012

When JWT released its global trend report, strategy asked some experts to weigh in on the findings and predict some trends of their own.

Brandaid

AToMiC CSR

JWT wins silver with its Brandaid Project, which launches new brands from poor countries.

News

Natrel helps players get into the game.

Natrel helps players get into the game.