Articles Tagged ‘JWT’

pennzoil

Pennzoil braves the cold

The brand visits a Canadian tundra to show how its oil can handle the country’s tough winters.

walmartbts

Walmart targets growing needs

The retailer’s back-to-school campaign looks to give extra value to both moms and post-secondary students.

truck tour

Two scoops, with a side of millennial marketing

Haagen-Dazs has changed its tune to hone in on the youthful gen.

eia

Cannes 2016: Canada gets 28 more shortlist mentions

Canadian work dominated in Design, also making showings in the Digital Craft, Outdoor and PR categories.

TTT2

Air Canada creates novice maestros

A cross-country interactive installation aims to show the brand’s support for the arts community.

Gold_Pencil

Updated: Canada takes 28 One Show Pencils

Rethink takes the most Pencils while Grey, Cossette and Zulu all nab Golds.

Spenda_FSI_June2016_Family Shot[3]

JWT Canada wins Splenda’s North American business

The shop is tasked with a new product launch for the U.S.-based sweetener brand.

Hotels

Hotels.com (and Captain Obvious) come north

From pasty skin to hoser jokes, the brand plays on Canadian characteristics for its first unique campaign in this market.

JWT-Creative-Group-Portrait-Final

Ryan Spelliscy named CCO at JWT Toronto

The shop has also made several hires and promotions on its creative team over the past few months.

timcups

Check it out: Tim Hortons relives some memories

Tim Hortons focuses on emotional connections by bringing back the “Every Cup Tells A Story” tagline.

Gold_Pencil

22 Canadian agencies among One Show finalists

Updated: Rethink, Jam3, JWT, Lg2 and Leo lead the first three rounds of finalist announcements.

ManMath

Walmart’s masculine math

The retailer moves away from its millennial mom target for a guy-friendly spring campaign.

PFLAG_0001_TakingPhoto

PFLAG sheds light on labels

The organization’s new poster uses a camera flash to make students think about how they see their LGBTQ classmates.

I0GTKCBAWV

2016 trends: Social good and good junk

JWT’s innovation group spells out the trends set to make waves in retail, food and CSR.

Strategy-Final-with-credit1

Back page: Top 2016 media prediction

J. Walter Thompson’s final big prediction for the new year is a hairy one.