Articles Tagged ‘JWT’

Hotels

Hotels.com (and Captain Obvious) come north

From pasty skin to hoser jokes, the brand plays on Canadian characteristics for its first unique campaign in this market.

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Ryan Spelliscy named CCO at JWT Toronto

The shop has also made several hires and promotions on its creative team over the past few months.

timcups

Check it out: Tim Hortons relives some memories

Tim Hortons focuses on emotional connections by bringing back the “Every Cup Tells A Story” tagline.

Gold_Pencil

22 Canadian agencies among One Show finalists

Updated: Rethink, Jam3, JWT, Lg2 and Leo lead the first three rounds of finalist announcements.

ManMath

Walmart’s masculine math

The retailer moves away from its millennial mom target for a guy-friendly spring campaign.

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PFLAG sheds light on labels

The organization’s new poster uses a camera flash to make students think about how they see their LGBTQ classmates.

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2016 trends: Social good and good junk

JWT’s innovation group spells out the trends set to make waves in retail, food and CSR.

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Back page: Top 2016 media prediction

J. Walter Thompson’s final big prediction for the new year is a hairy one.

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The top agency stories of 2015

We continue our look at what shaped the industry 2015, this time through our most-read news out of the agency world.

Unicorn

‘Tis the season for agency holiday cards (part one)

From BIMM to Mosaic to Wax, here is the first in a round-up of agency goodies for the holiday season.

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JWT wins Hotels.com

The agency will handle all Canadian advertising for the travel site as its new AOR.

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Check it out: A festive holiday challenge

The Air Canada Foundation and P.K. Subban launch a challenge in support of the Children’s Miracle Network.

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On trend in 2016

From the sharing economy to age-agnostic marketing, here are a few predictions for the year ahead.

TD thank you

TD wins big at the CMAs

“#TDThanksYou” wins Best of the Best, with Tim Hortons and PepsiCo picking up multiple awards.

tylenol

Tylenol Cold & Flu’s modern family

Its “For What Matters Most” campaign features a common family structure that’s almost never seen in ads.