Articles Tagged ‘Karen Howe’

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Looking beyond the Big Idea

Experts weigh in on how the agency search process is changing and what marketers want from their creative partners today.

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Cannes 2018: Advertising becomes sadvertising

Karen Howe on how the importance of creativity shone through as the ills of the world weighed on this year’s festival.

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Canada who? (column)

The Township’s Karen Howe finds truth in parody and builds her case for why American marketers must realize our differences.

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Brand Doctors: Moving past #DeleteUber

Will an ongoing social movement wreak long-term damage for the disruptor company? Our experts have their say.

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AToMiC Awards 2017 jury revealed

Check out the industry folks who will determine the best work in advertising, media and tech.

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We have an estrogen imbalance

Karen Howe on the ad industry’s troubled situation with women – but also what’s being done right.

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Are Mad Men mad at women?

Sex can sell, but does it have to? Industry folk from agency and client-side talk sexism in ads.

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Is the newest stunt no stunt at all?

Creative consultant Karen Howe on why it might be time to retire stunt-vertising.

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Serving a higher purpose

Editor Emily Wexler on what the next generation of purpose-driven marketing should look like.

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Karen Howe leaves One

The SVP and CD hands the creative department to Michel Lange and Jacob Gawrysiak after 17 years.

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The renaissance of relevance

The days of ads gently stroking consumers’ social consciousness are coming to an end, predicts One’s Karen Howe.

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It’s time to grow a pair

Fathers are providing the marketing motherlode, says One Advertising’s Karen Howe.

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Radio ads listen back

Can you hear me now? Smart radio ads may be the next best way to engage drivers.

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Ripley’s Aquarium launches a spring push

New OOH, print and digital ads from One Advertising promise 100% off boredom.

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Screen Colons Canada gives Canadians a kick in the pants

The non-profit has launched a campaign to alert men and women nearing 50 that they should get screened for colon cancer.