Articles Tagged ‘Karen Howe’

P&G

How to do cost-cutting right: lessons from P&G

The CPG company continues to post impressive growth in spite of reduced investment in advertising.

luke-stackpoole-eWqOgJ-lfiI-unsplash

Tips on building a successful in-house agency

Four industry vets weigh in on the evergreen trend and offer advice on the challenges of getting (and keeping) creative talent.

BigSlideSide

Retaining culture

Building a culture that not only generates effective ideas, but also ensures talented creatives want to work at your agency.

bulbtogether

Manufacturing culture

How Canada’s network agencies are building and maintaining their creative cultures in a time of global change.

Cannes Lions 2019 : Day Three

Decoding Cannes Lions 2019

The Township’s Karen Howe on some of the ‘unsettling undercurrents’ on display at this year’s festival, and how to address them at home.

KAREN HOWE PIC- higher rez

Cannes 2019: The future of brands sounds good

The Township’s Karen Howe on how Mastercard found its soul through a smart sound strategy.

rawpixel-4

Looking beyond the Big Idea

Experts weigh in on how the agency search process is changing and what marketers want from their creative partners today.

190618_Ambient_RB_030

Cannes 2018: Advertising becomes sadvertising

Karen Howe on how the importance of creativity shone through as the ills of the world weighed on this year’s festival.

Canada

Canada who? (column)

The Township’s Karen Howe finds truth in parody and builds her case for why American marketers must realize our differences.

KarenHowe

Brand Doctors: Moving past #DeleteUber

Will an ongoing social movement wreak long-term damage for the disruptor company? Our experts have their say.

atx_0011

AToMiC Awards 2017 jury revealed

Check out the industry folks who will determine the best work in advertising, media and tech.

shutterstock_192053948

We have an estrogen imbalance

Karen Howe on the ad industry’s troubled situation with women – but also what’s being done right.

shutterstock_294275510

Are Mad Men mad at women?

Sex can sell, but does it have to? Industry folk from agency and client-side talk sexism in ads.

Gun

Is the newest stunt no stunt at all?

Creative consultant Karen Howe on why it might be time to retire stunt-vertising.

ST.CoverDecJan16

Serving a higher purpose

Editor Emily Wexler on what the next generation of purpose-driven marketing should look like.