Articles Tagged ‘KD’

KD

Kraft Heinz seeks to demystify KD’s ingredients

The macaroni and cheese brand is less artificial than people think, according to a new campaign by Taxi.

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KD dives into a new creative platform

“Cheese the Moment” forgoes experience-obsessed millennial marketing to position the brand as familiar and comforting.

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Kraft Dinner gets an affectionate rebrand

The “KD” moniker is now official to remind young parents of the connection they felt for the brand as kids.

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CASSIES Bronze: Kraft shows the joys of guilty pleasures

“Shamefully Good” celebrated how adults (not just kids and students) enjoyed the iconic meal too.