Articles Tagged ‘Keith Weed’

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Unilever cracks down on influencer fraud

The CPG giant won’t work with those who buy followers as CMO Keith Weed calls for “urgent action” on transparency.

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Cannes 2017: Unilever’s Keith Weed charts a course

The CMO tells Cannes Lions attendees his views on audience polarization, views and #unstereotyping.

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Unilever says it’s time to unstereotype

The global CPG company is calling on the industry to address the portrayal of women in ads.

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Cannes 2015: Food for thought (Part II)

What Unilever’s Keith Weed is making the time to do in Cannes.

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Cannes 2015: Building a better world with branding

Strategy’s Mary Maddever on the buzz about cause in Cannes.