Articles Tagged ‘Kellogg’

Special K

Special K runs escape room-inspired pop-up

The Kellogg brand’s recent activation challenged visitors to navigate through confusing fitness fads and diets.

SMG Agency Photo

MAOY Silver: Starcom’s silver lining

With a new president at the top, the agency picked up a handful of new clients and continues to focus on content and data.

Dodge 2

Female empowerment (finally) comes of age

Brands move from tear-jerker creative to sassier ads that celebrate ditching insecurities.

special k

Special K gets a makeover

The brand sheds the red dress for a new approach.

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Can cereal get its groove back?

As consumers stray to other options, can changing perceptions and new strategies revamp a stale cereal category?

Casey Sample Source

SampleSource hires marketing exec for U.S. expansion

Casey Futterer, previously from Nielsen, P&G and Kellogg, has joined the company as its new director of business development, strategy and analytics.