Articles Tagged ‘Kellogg’s’

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Tech in Action: Kellogg’s virtual trick or treat

A partnership with Shazam uses AR to replace traditional toys found in cereal boxes.

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Did a robot write that ad?

Agencies are testing artificial intelligence for ad delivery. What does that mean for the creative?

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All-Bran adds some attitude

The Kellogg’s brand centres its latest product innovation and campaign on making fibre taste better.

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Special K makes cravings look good

Real women dig into the brand’s Fruit Crisp bars in an informal and public photo shoot.

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Kellogg’s thinks the NHL is grrrrreat

The CPG co brings the nostalgia of Frosted Flakes to the NHL’s adult male audience.

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Future do-good innovations

Time to get inspired! We’ve dreamt up some ideas that marry function and social value.

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Future do-good innovations

We imagine a few new products that could change the world (and build brand affinity).

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Save-On-Foods rolls out solutions centres

A new multi-brand program hones in on specific occasions, in a bid to woo consumers with its simplicity.

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Christine Ross departs Spider Marketing

The agency’s co-founder is taking on an SVP role at Free For All Marketing amid the Toronto shop’s hiring spree.

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Throwback Thursday: strategy in 2001

For our 25th anniversary, we’re travelling through time. In ’01, the economy posed a challenge and John St. was born.

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Empowering female ads

In honour of International Women’s Day, check out these spots that encourage women and challenge stereotypes.

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Kellogg’s U.S. joins the loyalty battle

Industry experts weigh in on whether CPG-led loyalty programs could succeed in Canada’s saturated market.

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Brands swap goods for social currency

Kellogg’s All-Bran Tweet Shop and Hot Wheels tweet-activated vending machine got consumers talking about the brands on social media.