Articles Tagged ‘Ketchum’

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Mastercard makes time for fun

The company enlists Cobie Smulders to show Canadians the benefits of Masterpass as part of a refreshed, digital-first marketing approach.

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Dare taps into something special

The brand takes a deeper storytelling approach to celebrate a limited-edition version of its Maple Creme cookie.

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H&R Block fights for payback

A new platform aims to break people out of tax ambivalence by focusing on the outcomes of getting money back.

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Up to the Minute: Vibrant goes stateside

Plus: Rethink and Leo nab agency of the year honours and more news you may have missed.

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Up to the Minute: Ketchum wins BMW

Plus: The Cause Company’s new exec director and more news you may have missed.

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Michelin celebrates the cold

The tire co shows how a safe drive can lead to a more exciting winter with the launch of a new platform.

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MasterCard showcases its everyday uses

The brand wants Canadians to know its cards are as commonly accepted as its competitors.

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Watson makes some poutine

IBM is hoping to make Canada’s favourite dish even better, with a new push meant to broaden its target and address brand misconceptions.