Articles Tagged ‘Keurig’

Jonathan Litwack

National Public Relations enters the martech space

A bid to fill a gap among brands struggling to connect data and PR.

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Keurig makes things simple

A new multi-platform campaign uses a cheeky tone to bring the convenience of single-serve coffee to the forefront.

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A nuanced rebrand for Van Houtte

The brand’s new look and campaign aim for more of a gourmet feel that celebrates the subtleties of good coffee.

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Keurig Canada adds to its agency roster

The coffee company changes up shops for its digital and Van Houtte brand work.

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Keurig’s holiday plans

The coffee machine maker goes content-heavy for its Christmas gift guide this year.

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Dad’s shopping habits by the numbers

Who is more concerned about price – mom or dad? The latter’s buying habits and preferences (and how some compare with mom’s) are revealed in a new Y&R study.

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Which brands do Canadians trust?

Toyota tops the annual Reader’s Digest Trusted Brands list seven years running, more than any other company.

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Cutting through the coffee noise

Keurig creates a “brewhaha” to show that its new brewer can go beyond single-serve capabilities.

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Shopper Innovation Awards: In-store engagement

Keurig brews up a Gold win, while Metro takes Silver and ComQi takes Bronze for effectively engaging customers in stores.