Articles Tagged ‘Kevin Keane’

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How to speak to Boomer audiences

A report by Brainsights delves into how marketers can address the many stereotypes that persist about the 55-plus segment.

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Do you suffer from ‘screenesthesia’?

Brainsights’ Kevin Keane explains what happens when you ignore the context in which your content appears.

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Imagining the urban brandscape

Brainsights’ Kevin Keane illustrates how brands can truly integrate themselves into city living.

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AToMiC recap: glimpse into the future today

Yesterday’s conference on technology, creativity, advertising and media brought together key speakers from different walks of life to look for ideas that push the industry forward.