Articles Tagged ‘Koho’

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AToMiC 2019: Starting afresh with different insights

How brands old and new took bold approaches to securing consumer loyalty.

Corner Office

Corner Office Shifts: L’Oreal, SkipTheDishes and Koho

A round-up of senior-level changes you may have missed.

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Strategy’s Nice List 2018

Strategy will return on Jan. 3. In the meantime, read up on the marketing efforts our staff thinks are worthy of extra recognition.

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Koho recreates a 1950s love story through brand partnerships

How the fintech company used an Instagram series to evolve the money conversation.

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Koho aims to awaken loyal bank customers

A 13-minute short film depicting traditional financial institutions as “dream harvesters” positions the fintech as a solution to fees.

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Strategy is the mother of (real) reinvention

Mary Maddever lays out the need for greater strategic collaboration and the changes being tackled at this year’s Marketing Evolution: C-Suite Summit.

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The diversity dilemma in the #MeToo era

Seven leaders from across the marketing industry discuss the importance of fostering an inclusive organization.

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Koho’s gaming approach to fintech

With its “Restore Balance” positioning, the startup tells consumers they can “game the system” by managing their money at no cost.

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Back page: Mic drops at Marketing Evolution

ICYMI: strategy’s hand-picked insights that illustrate the current (and future) path of the CMO.

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2018 CRC: From ad world to fintech

The #1 planner Jason Chaney on how he’s applying his CSO skillset to his new post at Koho.

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The nature of change for c-suite marketers

Part three of strategy’s CMO discussion on generalists vs. specialists and the speed of innovation.

MES RoundTable 1

Imperfect tech and learning how to give-and-take

As we prep for the C-Suite Summit, we ask what’s now and what’s next for General Mills, SickKids and Koho’s marketing heads.

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Changes come to Cossette’s strategy department

The agency promotes a new VP of strategy as CSO Jason Chaney prepares to go client-side at Koho.