Articles Tagged ‘Kokanee’

Catherine and Ian

Zulu’s new content-creating creatives

ACDs Catherine Allen and Ian Simpson have left Ogilvy to begin work at their new shop this week.

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DAOY Silver: Grip redefines branded content

The agency has a knack for creating new products for brands, and using digital to talk about it.

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Kokanee climbs into the past

First, the brand put mountain snow in its Peak Brew. And now, it’s going back in time for a new beer.

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Yes we Cannes: Experience this

Our latest peek at Canadian work that’s Lions-worthy highlights four campaigns that are all about experience.

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Up to the minute: Union Montreal fills up, a Canadian Clio president

The hires, wins and media news that might have flown under your radar this week.

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Kokanee moves mountains

The beer brand tapped into Western Canada’s mountain-dwellers to help create its new peak-season brew.

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Trends gaining (and losing) steam

Keep an eye on these marketing buzzwords and buzz topics that are starting to make the rounds, or die a slow death.

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Creative Report Card: Top brands’ higher learning

Top marketers from this year’s most awarded advertisers share their future-proofing initiatives.

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Creative Report Card: Movers and shakers

Who were the big jumpers on the list this year? Who won Best in Show? A look at some standout agencies and work from the 2014 Report Card.

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CASSIES Gold: Kokanee makes a movie

The beer brand’s The Movie Out Here picks up yet another accolade for helping to turn sales around in the West.

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Canada’s big winners at the London International Awards

DDB Canada, Anomaly Toronto, Leo Burnett, JWT and MacLaren McCann are among the agencies to take home awards at this year’s show.

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The 2013 B!G Awards: Grip and Kokanee take Gold

Recognizing agencies that go beyond advertising for their clients, this year’s honours go to Grip, OgilvyOne and Taxi for work with Kokanee, Dove and Boston Pizza, respectively.

Glassware

The B!G Awards: Grip gives Kokanee the Hollywood North treatment

The agency wins Gold for helping the beer co create a feature film and launch a campaign that boosted brand health, increased market share and exceeded expectations for fan engagement.

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Lowe Roche and Grip win Gold at the One Show

The two agencies are joined by Cundari, the National Film Board, Trigger, Tribal DDB, Grey, John St. and Taxi in the winners’ circle.

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Kokanee goes to the movies

The details on the Labatt brand’s move to the big screen, for which it’s asking fans to participate.