Articles Tagged ‘koodo’
Koodo goes deeper into ‘Choose Happy’
The telco leans more into talking about its offering while maintaining its light-hearted creative.
CASSIES Bronze: Koodo makes a positive case
Camp Jefferson and the wireless brand pitched its customer service strength to win new converts.
Brands bring the joy
Village Brewery, Koodo, Interac, WestJet and Sheraton show how they’ve embraced the holiday spirit.
Telus gets satisfaction
The telco player and its value brand, Koodo, are both focusing on customer satisfaction, but in different ways.
Koodo gets satisfaction
El Tabador steps out of the ring (sort of) as the telco looks to differentiate itself with a new platform emphasizing happiness.
Vision7 sets up camp
Dare Toronto has been relaunched as Camp Jefferson, with a nimble, integrated mindset led by Peter Bolt.
Are brands set up for the long haul?
Publisher Mary Maddever noticed a trend among the award-winning campaigns of the past year. Are we thinking too short-term?
Match Marketing acquires Magnet Engagement Group
The deal is the latest in Match’s aggressive expansion plan over the past few years.
Are you entertaining?
Part one of JWT’s Trend Report finds Canadians are slow to embrace shopping anywhere, but really (really) want cool experiences.
Submissions for 2015 Cause + Action awards now open
Calling all do-gooders! Did you work on a brand campaign that made the world a better place? Enter now.
Taxi to restructure in 2015
The loss of Telus continues to affect the agency, with changes at the exec level that have resulted in the departure of Nancy Beattie.
Throwback Thursday: the news of the year
We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.
Cossette hires two
Yusong Zhang (pictured left) and Dhaval Bhatt join the creative team from Leo Burnett and John St., respectively.
Vision7 owners open possibility to sell North American assets
Mill Road Capital is exploring “strategic alternatives” for the company, which owns Cossette and Dare.