Articles Tagged ‘koodo’

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Public Mobile shows what it doesn’t have to offer

The wireless carrier’s first major brand campaign aims for transparency to target frugal-by-choice consumers.

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Koodo goes deeper into ‘Choose Happy’

The telco leans more into talking about its offering while maintaining its light-hearted creative.

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CASSIES Bronze: Koodo makes a positive case

Camp Jefferson and the wireless brand pitched its customer service strength to win new converts.

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Brands bring the joy

Village Brewery, Koodo, Interac, WestJet and Sheraton show how they’ve embraced the holiday spirit.

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Telus gets satisfaction

The telco player and its value brand, Koodo, are both focusing on customer satisfaction, but in different ways.

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Mykolyn’s new ride

On the eve of his retirement from the ad biz, long-time Taxi creative leader Steve Mykolyn talks about his achievements, the thrill of doing good and being the dumbest guy in the room.

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Koodo gets satisfaction

El Tabador steps out of the ring (sort of) as the telco looks to differentiate itself with a new platform emphasizing happiness.

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Vision7 sets up camp

Dare Toronto has been relaunched as Camp Jefferson, with a nimble, integrated mindset led by Peter Bolt.

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Are brands set up for the long haul?

Publisher Mary Maddever noticed a trend among the award-winning campaigns of the past year. Are we thinking too short-term?

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Match Marketing acquires Magnet Engagement Group

The deal is the latest in Match’s aggressive expansion plan over the past few years.

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Are you entertaining?

Part one of JWT’s Trend Report finds Canadians are slow to embrace shopping anywhere, but really (really) want cool experiences.

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Submissions for 2015 Cause + Action awards now open

Calling all do-gooders! Did you work on a brand campaign that made the world a better place? Enter now.

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Taxi to restructure in 2015

The loss of Telus continues to affect the agency, with changes at the exec level that have resulted in the departure of Nancy Beattie.

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Throwback Thursday: the news of the year

We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.

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Cossette hires two

Yusong Zhang (pictured left) and Dhaval Bhatt join the creative team from Leo Burnett and John St., respectively.