Articles Tagged ‘Kotex’

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U by Kotex takes on ‘that time of the month’

The brand challenges common jokes and statements about how women supposedly act on their periods.

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Risky business

Which brands are proving that a calculated risk can reap big rewards?

Copied from Media in Canada - BufferFestCarmilla

Kotex’s vampy web series Carmilla goes to season two

After falling “in love” with the story, the Kimberly-Clark brand committed to a 12-episode second season of the series.

Copied from Media in Canada - BufferFestCarmilla

How Kotex became a YouTube exec producer

Why the feminine hygiene brand is working with Carmilla, a transmedia gothic vampire series aimed at reaching millennials.