Articles Tagged ‘Kraft Canada’

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French’s continues to drive home Canadiana

The condiment brand adds Raps goodwill to its “made in Canada” values with a traveling Canada Day truck.

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CASSIES Silver: Kraft Peanut Butter helps Canadians stick together

The peanut butter brand found a meaningful connection with dwindling family time.

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CASSIES Gold: Nabob respects the bean

The CPG brand eschewed coffee culture’s pretentiousness, calling for a return to simple pleasures.

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Nabob’s pumpkin protest

A rally against the fall flavour continues the brand’s positioning as authentic, no-frills coffee.

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Another familiar face back at Taxi

Shawn James returns to the agency, this time in a leadership role as an ACD at Taxi 2.

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Kraft puts its name to good use

The new masterbrand cheese line hopes to be a go-to in the dairy aisle.

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Risky business

Which brands are proving that a calculated risk can reap big rewards?

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Kraft’s playful project

The company has restructured its Celebration Tour program for more “measurable” benefits.

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Kraft Peanut Butter’s once upon a time

How a focus on millennials, consumer research session and new brand platform led the Kraft line to write a kids’ book.

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What keeps marketers up at night?

We asked industry leaders about key issues and how they’re addressing them. Here are some themes that emerged.

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Krafting icons

We’re rolling out our Marketers of the Year this week. Next up: Tony Matta dives into Canadians’ deep connections with some of the country’s most loved brands.

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Union fills more desks

Following the agency’s big Kraft Dinner win, the Toronto shop has added six, including a pair of ACDs.

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What keeps Caroline Losson up at night?

The VP of marketing at Natrel chats about the struggle with bilingualism, keeping millennials engaged and why numbers mean nothing.

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What keeps Tony Matta up at night?

The Kraft Canada CMO on why systemic cost-cutting is giving him a hiring headache, and why relying on price is bringing the whole market down.

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Union buys Trapeze

Is there something in the water? Another MDC pair have merged, this time under the Union banner, giving the team the scale to go after bigger clients.