Articles Tagged ‘Kraft Dinner’

Pizza Pizza Limited-Pizza Pizza Adds Plant-Based Protein Options

CPGs take to QSRs

Kraft Heinz and Yves Veggie Cuisine went beyond grocery, partnering with Smokes and Pizza Pizza to drive shopper engagement.

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KD dives into a new creative platform

“Cheese the Moment” forgoes experience-obsessed millennial marketing to position the brand as familiar and comforting.

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Kraft Dinner gets an affectionate rebrand

The “KD” moniker is now official to remind young parents of the connection they felt for the brand as kids.

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Kraft Dinner account goes for a ride

The business has moved for the third time in less than two years, finding itself back in the hands of Taxi.

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CASSIES Bronze: Kraft shows the joys of guilty pleasures

“Shamefully Good” celebrated how adults (not just kids and students) enjoyed the iconic meal too.

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Op Ed: I’m not singing for my supper

Tony Chapman on why brands shouldn’t ask consumers to do uncomfortable things, like sing or kiss strangers.

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Krafting icons

We’re rolling out our Marketers of the Year this week. Next up: Tony Matta dives into Canadians’ deep connections with some of the country’s most loved brands.

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Weekend reading: JWT’s nod to the past, eyes to the future

On the eve of two major anniversaries, the agency looks ahead to a new strategic direction.

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Throwback Thursday: the news of the year

We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.

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Kraft adds another shop to its roster

Though the CPG hasn’t done much masterbrand work in Canada in the past, following an agency shuffle in the U.S., it adds Mcgarrybowen to its roster to lead company-wide marcom.

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Union fills more desks

Following the agency’s big Kraft Dinner win, the Toronto shop has added six, including a pair of ACDs.

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Kraft dips into the plush toy space

First KD “Funderpants,” now cuddly bears. Consumers can buy the Kraft Peanut Butter teddy bears, should they be inclined.

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Exclusive: Leo Burnett wins Kraft business

The CPG is moving its “natural cheese” portfolio, which includes Cracker Barrel and Tex Mex, from Anomaly.

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Union buys Trapeze

Is there something in the water? Another MDC pair have merged, this time under the Union banner, giving the team the scale to go after bigger clients.