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Articles Tagged ‘Kraft Heinz Canada’

Crave-featured

Kraft Heinz launches ‘craveable’ frozen meals

The CPG co is running a national campaign to support Crave, a new premium brand of frozen foods.

0pener

The new speed (and paths) of retail

How mass brands are going direct and digital in an effort to win consumers first and fast.

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Up to the Minute: Kraft Heinz names biz development head

Plus, Studio Pascal Blais rebrands and The Good Report unveils 2017′s top social responsibility campaigns.

Executive

Marketing C-Suite’s most-read stories of 2017

The stories that caught readers’ attention and the senior-level appointments that made waves.

Kerr

Kraft Heinz Canada’s CMO departs as structure flattens

Brian Kerr’s near 19-year tenure covered two massive corporate shifts.

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Lessons from abroad: The relationship crafter

Former Kraft marketer Julian Franklin brings decision-making and consensus-building home from the U.S. (Online Exclusive)

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Trend to Shelf: Kraft Heinz’s drinkable Philly product

A new yogurt smoothie hits shelves, leveraging one of the company’s most iconic brands.

Tim Hortons

Is honesty a brand’s best policy?

From Tim Hortons to “The Worst Hotel in the World,” brands are responding to the times and fessing up to flaws.

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Geometry taps longtime Kraft marketer to lead Toronto

Julian Franklin aims to bring his client-side perspective to the agency.

Philly

Philadelphia highlights the positive

The Kraft Heinz brand’s new campaign from AOR Leo Burnett aims to build equity with more emotion.