Articles Tagged ‘Kraft Heinz Canada’

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Kraft Heinz finds true love in ketchup

New campaign focuses on the pairing of ketchup and French fries in a more emotionally driven message.

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What can CPG learn from the Kraft Heinz nosedive?

Retail expert Tony Chapman and marketing professor Ken Wong discuss the challenges faced by brands across the grocery board.

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Kraft Heinz appoints Dana Somerville as CMO

The former VP and head of brand build, innovation and R&D steps into the role, filling a more than yearlong vacancy.

Corner Office

Corner Office Shifts: Promotions and hires at Kraft Heinz, Roots

A round-up of senior-level changes you may have missed.

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Kraft Heinz launches ‘craveable’ frozen meals

The CPG co is running a national campaign to support Crave, a new premium brand of frozen foods.

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The new speed (and paths) of retail

How mass brands are going direct and digital in an effort to win consumers first and fast.

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Up to the Minute: Kraft Heinz names biz development head

Plus, Studio Pascal Blais rebrands and The Good Report unveils 2017′s top social responsibility campaigns.

Executive

Marketing C-Suite’s most-read stories of 2017

The stories that caught readers’ attention and the senior-level appointments that made waves.

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Kraft Heinz Canada’s CMO departs as structure flattens

Brian Kerr’s near 19-year tenure covered two massive corporate shifts.

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Lessons from abroad: The relationship crafter

Former Kraft marketer Julian Franklin brings decision-making and consensus-building home from the U.S. (Online Exclusive)

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Trend to Shelf: Kraft Heinz’s drinkable Philly product

A new yogurt smoothie hits shelves, leveraging one of the company’s most iconic brands.

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Is honesty a brand’s best policy?

From Tim Hortons to “The Worst Hotel in the World,” brands are responding to the times and fessing up to flaws.

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Geometry taps longtime Kraft marketer to lead Toronto

Julian Franklin aims to bring his client-side perspective to the agency.

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Philadelphia highlights the positive

The Kraft Heinz brand’s new campaign from AOR Leo Burnett aims to build equity with more emotion.