Articles Tagged ‘Kraft-Heinz’

Heinz-Ketchup

Heinz Ketchup goes crooked to set the record straight on how to pour

As Kraft Heinz prepares to invest in its core brands, it reworked its ketchup label to guide confounded consumers.

Cracker Barrel2

Parmalat to acquire Kraft Heinz cheese brands

The deal, expected to close next year, includes the sale of Cracker Barrel, P’tit Quebec and Amooza.

Crave-featured

Kraft Heinz launches ‘craveable’ frozen meals

The CPG co is running a national campaign to support Crave, a new premium brand of frozen foods.

KD

Kraft Heinz seeks to demystify KD’s ingredients

The macaroni and cheese brand is less artificial than people think, according to a new campaign by Taxi.

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Kraft Peanut Butter sticks with connectivity

A new campaign uses techy teddy bears to bridge “emotional distance” between loved ones.

Gourmet2

Where should Renee’s dressings go in the fridge?

The Kraft Heinz brand embraces its limited shelf life in its first TV campaign in several years.

Peter Hall_2

Kraft Heinz’s retail plans and priorities

The company’s new VP of retail sales Peter Hall wants more “consumer-led innovation, not just brand extensions.”

Kerr

What’s going on at Kraft Heinz?

Brian Kerr talks post-merger culture, rocking foundations and betting on product innovation.

Radler

Insights For The Week: Taking the radler mainstream

A perfect beer for brunch and other insights marketers can use.

Classico

Kraft Heinz brings back a Classico

The brand is more than happy with being second place in its first integrated campaign since 2002.

Copied from Media in Canada - Kraft Heinz

Kraft Heinz returns to TSN with Project Play

Marketing director Joanna Milroy on the media partnership’s second edition.

kraftpb

Kraft Peanut Butter fights allergies

The brand brings its partnership with SickKids to life in a campaign to help end anaphylaxis “#InOnly10Years.”

BCON EXPO 2016

Creating killer branded content: Five lessons from BCON Expo 2016

From working with influencers to taking cues from TV pilots, here are some key takeaways from yesterday’s conference.

NABOB- Pumpkin Picket 2

Nabob’s pumpkin protest

A rally against the fall flavour continues the brand’s positioning as authentic, no-frills coffee.

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Up to the Minute: Meet the new Kraft Heinz president

Plus: New digs for John St., big wins for Giants & Gentlemen and more news you might have missed.