Articles Tagged ‘Kraft’

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Kraft Peanut Butter spreads its wings

The brand attempts to drive relevance with millennials by stepping up its snacking potential.

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Kraft Peanut Butter fights allergies

The brand brings its partnership with SickKids to life in a campaign to help end anaphylaxis “#InOnly10Years.”

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Tony Matta heads to Starbucks

Kraft Heinz’s Canadian CMO is going to the U.S., while Brian Kerr takes over Canadian marketing for the company.

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AOY Bronze: Taxi bounces back

Losing a big account didn’t stop this agency, as it continued to bring on new clients and produce stand-out work.

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Advertising by the numbers

Tomorrow’s next big thing is getting creative with the data you have and baking it into the stories you tell.

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Kraft Dinner gets an affectionate rebrand

The “KD” moniker is now official to remind young parents of the connection they felt for the brand as kids.

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Tony Matta to lead Kraft-Heinz marketing

The Kraft Canada CMO will reportedly take the marcom reins here.

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No risk, no reward

Editor Emily Wexler welcomes new readers to strategy with a lesson in how Canadian brands can win on the world stage.

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AToMiC Awards: Participation is king

When a campaign is dependent on people’s involvement, brands better be sure they’re along for the ride. These examples proved hard to resist.

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Check out Canada’s favourite new products

From kitty litter to condoms, BrandSpark reveals which CPG products were voted best by Canadians.

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Check it out: Kraft’s square spots

Why the brand wants you to not think about cheese.

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Kraft Dinner account goes for a ride

The business has moved for the third time in less than two years, finding itself back in the hands of Taxi.

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Cracker Barrel’s cheesy repositioning

The Kraft Canada brand is putting cheese at the heart of culinary experiences by deconstructing dishes.

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AToMiC Awards shortlist revealed

Take a look at the campaigns that will be celebrated at next month’s award show.

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Why Kraft and Heinz should stay local

Queen’s University prof Ken Wong on why keeping marketing strategy close to home would be best for the brands.