Articles Tagged ‘Krista Webster’

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Veritas hires Lisa Kwong as VP and creative strategist

The hiring accompanies a new media-focused offering within the PR shop and an assignment with lifestyle site Refinery29.

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Meat & Produce hires creative lead

Daniel Berzen joins Veritas’ influencer and content division to help lead clients through its co-production model.

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Veritas launches influencer-focused content studio

Meat & Produce is an agency focused on co-producing content to deepen the relationship between brands and creators.

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Veritas opens Vancouver office

The PR firm will bring a new regional presence to its national clients, including a newly-formalized relationship with Best Buy.

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10 PR predictions for 2016

Veritas president Krista Webster looks ahead to what the industry can expect this year.

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Teach me to drink

Beverage brands are getting consumers to sip from the fountain of knowledge.

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Let the PR Lion roar

Veritas’ Krista Webster on why the public relations industry needs to step up and get in the Cannes Lions game.

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Retail in 2015: La Vida Local

Veritas Communications’ president on why 2015 will be the year retailers go from clicks to bricks.

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Trends you might have missed

Say goodbye to giftvertising, and say hello to YouTubers and anyone but mom. Here’s what you should keep an eye on in 2015.

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PR AOY Bronze: Veritas expands its influence

The shop plans to amp up its influencer engagement with its new Growth & Innovation Lab.

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Veritas brings in two new VPs

These two new hires reflect the Toronto-based PR shop’s quest to shake up its internal structure.

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Veritas adds two to Growth and Innovation Lab

The PR firm is still on the hunt for an executive creative director to round out the new venture.

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Veritas to bolster creative thinking

The PR firm is on a hiring spree and will appoint eight creatives to support its new Growth and Innovation Lab.