Articles Tagged ‘Kruger Products’

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Unlocking your inner brand hacker

Editor Jennifer Horn on the benefits of pulling apart, analyzing, modifying and putting your brand back together again.

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2018 Marketers of the Year

Defying fear, marketing norms and perceptions, here’s how these brand leaders won share and media buzz.

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2018 MOY: Keeping the momentum

Kruger’s brands already lead the market, but Nancy Marcus has stayed busy future proofing and building love for new segments.

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2017 Strategy Awards: Cashmere confronts shy bladders

Devices that live-streamed music were installed in public washrooms to break the silence.

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Sustainability is about specifics for Kruger

Steven Sage says being vague helps no one, even when you fall short on meeting your goals.

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Cashmere gets into music streaming

Classical music on the go helps the brand lend a hand to the shy bathroom visitors among us.

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Scotties adds coffee to the package

The Kruger brand partnered with Tim Hortons and receipt-reading tech Snipp in a back-to-school promo.

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Scotties shouts its curling support

How the brand is targeting small-town stores to reinforce its 35-year backing of the women’s championship.

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Scotties’ Chinese New Year plans

The tissue brand continues its multicultural marketing focus by expanding its campaign around the holiday.

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Scotties goes beyond nose-blowing

A new campaign in the Quebec market highlights the many uses for a simple tissue.

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Kruger’s multicultural focus

A push to reach Chinese Canadians could herald a larger shift to targeting ethnic consumers from the company.

Cause + Action Awards: Cashmere celebrates 10 years of cause couture

The tissue brand secured a spot among the winners with its efforts for the Canadian Breast Cancer Foundation.

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CASSIES Silver: SpongeTowels soaks up sales growth

Thanks to a campaign starring the “Sponge Pockets” characters, the brand has seen major growth in the last six and a half years.

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CASSIES Bronze: Scotties thinks outside the box

The tissue brand designs its way to the top.

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Cashmere adds pink to its compassionate fashion statement

The Kruger Products brand uses coloured bathroom tissue to ramp up awareness of its support for the Canadian Breast Cancer Foundation.