Articles Tagged ‘Kruger’

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All Scotties needs is love

The Kruger brand is courting Chinese-Canadians with spots that use emotion to capture the versatility of its tissue products.

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How to leap ahead in marketing

Strategy publisher Mary Maddever on how the Marketing x Mentors program recognizes the importance of evolution.

Nancy Marcus

Kruger promotes Nancy Marcus to North American CMO

In her new role, she will work more closely with the company’s U.S. and Mexico teams.

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2018 MOY: Keeping the momentum

Kruger’s brands already lead the market, but Nancy Marcus has stayed busy future proofing and building love for new segments.

Purex photo

How Kruger is evolving its multicultural strategy

New TV spots for Purex, Scotties and Sponge Towels show the CPG co’s approach to targeting Chinese Canadians.

Cashmere

Cashmere gets into music streaming

Classical music on the go helps the brand lend a hand to the shy bathroom visitors among us.

Curling

Scotties shouts its curling support

How the brand is targeting small-town stores to reinforce its 35-year backing of the women’s championship.

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Kruger’s multicultural focus

A push to reach Chinese Canadians could herald a larger shift to targeting ethnic consumers from the company.

WXN conference. (Mike Sturk photo)

Check out marketing’s ‘Most Powerful Women’

Execs from Unilever and Kruger will pick up awards alongside 98 other women at tomorrow’s WXN event.

scotties

Scotties’ tissue-worthy campaign

The Kruger brand opts for an emotional branded content push to celebrate its partnership with the CBCF.

purex

Purex rolls out new premium look

Shikatani Lacroix created the new packaging design, with the aim of differentiating the bathroom tissue from discount brands.