Articles Tagged ‘Kyle Lowry’

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Busting myths about Gen Z

Axe, Glossier and General Mills focus on Gen Z truths to build their brands and campaigns.

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Axe challenges stereotypes on social

The Unilever brand taps two big name athletes to help sell its challenge of traditional masculinity.

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Sport Chek takes its real-time messaging offline

Can the popular social strategy work on traditional media? The sports retailer tested the waters during the Raptors’ playoff run.

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Check it out: Lowry vs. the drones

Sport Chek gets the Raptors star to try out some target practice.

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Athlete of the Year: Kyle Lowry a slam dunk for brands

How the Raptors superstar has made his mark beyond the court.

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Brands of the Year 2015

It’s all about the rise of the little guy. See who topped this year’s list.

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Brands bet big on the Raptors

MasterCard, Unilever and Sport Chek are tapping into pre-playoff hype for their activations.