Articles Tagged ‘La Presse+’

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Up to the Minute: Fish Out of Water named AOR for Flowr

Plus, Archipel hires a new CD and Ogilvy wins Managem.

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CASSIES Silver: LaPresse+ provides a new perspective

The newspaper finds success with its app by building on rituals and familiarity.

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Up to the minute: New VPs everywhere

New leadership at FCB, Hill + Knowlton, Jackman, Human Equation and Groupe V, plus other stories you might have missed.

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CASSIES Bronze: La Presse turns the page to a new readership

The French-language paper launched a free daily news app for iPad, plus an integrated campaign to promote it.