Articles Tagged ‘Labatt Breweries of Canada’

Andrew Oosterhuis2

Labatt names new director of marketing

As Andrew Oosterhuis (pictured) takes a global role with Stella, Mike D’Agostini takes over Budweiser’s marketing in Canada.


Budweiser’s premium approach to celebrating goals

The beer brand enlists Wayne Gretzky and upscale product features to elevate the experience around the Red Light.


Check it out: Dive into Labatt’s history

The brand worked with Western University to create a digital archive of the brand’s growth over the last 170 years.


Budweiser gets serious about Halloween

The brand hopes to leverage a global campaign to drive value for local partners and own the occasion.


Stella Artois thinks inside the box with Chef’s Plate

The meal kit delivery company looks to appeal to summer hosts with a new brand partnership.

Todd 3

Lessons from abroad: The builder of common ground

How Labatt’s Todd Allen took his Canadian experience building integrated platforms around occasions to the global level.


Labatt 50 ‘rebrands’ for Canada’s anniversary

The beer born to celebrate one anniversary waves the flag for Canada 150.


Which brands will Canadians see during the Super Bowl?

From beer to banks to video games, here are the advertisers that will have a presence during the big game.


Budweiser launches new non-alcoholic beer

Prohibition Brew looks to dispel stigma around the category and cater to more health-conscious beer lovers.


Not all disaster support efforts are created equal

IMI research looks at Fort McMurray relief efforts to see what makes a brand response feel authentic.


Brands reach out to Fort McMurray

How some of the country’s biggest names (and some local agencies) are helping wildfire relief efforts.


CASSIES Bronze: Kokanee’s Peak Brew

The beer brand brewed batches using local snow, winning over western Canadian hearts.


Shopper Innovation Awards shortlist revealed

Labatt gets the most nods for its campaigns by UM and Hunter Straker.


Labatt buys Mike’s Hard Lemonade, Okanagan Cider

The moves comes as the InBev-SAB Miller deal is completed and Molson takes full ownership of MillerCoors.


Labatt purchases Mill Street

The Anheuser-Busch InBev company gets another stake in the craft brew game with the acquisition.