Articles Tagged ‘launch’

Troy Yung  Scott Knox ICA 08nov17

CAPMA disbands, merges with ICA

Members of the industry body representing experiential agencies will now be full members of the ICA.

Personalize to push purchasing

Retail needs to up its game with tech and customization, says Launch!’s Kelly McCarten.

Casa di Mama aims to score new fans with football app

The pizza brand launched an augmented reality game and on-pack promotion, which leverages its recent CFL partnership.

Loblaw

Shopper Innovation Awards: Integration

Gold honours in this category go to Loblaw for “BBQTown” and MasterCard for “Stylicity,” while Maynards picks up Silver for “Make your Face a Maynards.”

shawna weinman

Shawna Weinman joins Launch! as president

Former Cargo Cosmetics guru lands agency-side after 10 years on the client side.

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Practicing

Lowe's – Practicing