Articles Tagged ‘Lay’s’

SudburyIncident

The year in Canadian advertising

We compiled strategy’s most-read stories from the past 12 months to see what created the most industry buzz.

PepsiCo Canada-Lay-s- and Swiss Chalet- team up to create the ul

Lay’s and Swiss Chalet strike a saucy partnership

The PepsiCo flagship brand and casual dining chain team up on a new limited-time snack.

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Lay’s brings the world to Canada

This year’s “Do Us a Flavour” campaign tries to continue the brand’s digital engagement with a focus on global tastes.

in , Ontario on Wednesday, April 22, 2015.

Marc Guay looks to the future

The newly retired PepsiCo president talks innovation, trends on the horizon and advice for the next generation of marketers.

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Lay’s looks coast to coast for inspiration

Tourtière chips anyone? The brand’s latest Do Us a Flavour contest asks Canadians for regionally-inspired tastes.

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Lay’s is sweet on Valentine’s Day

Nothing says true love like roses and chips. The PepsiCo brand is going after V-Day shoppers with its new sweet/salty offering.

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How to throw down on Twitter in four steps

Competing food cos Nestle and PepsiCo battled it out on the social platform on the weekend. Check out their lessons for success.

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Boo-worthy brand opps

Not a candy brand? No problem! Here are a few ways to get in on the Halloween spirit.

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Do these chips taste a bit green?

For its latest round of “Do us a Flavour,” Lay’s coordinates taste and colour.

Infographic: Big brands command big sales

True fact: the U.S.’s annual serving of Lay’s chips is heavier than an aircraft carrier, and other massive consumption info.

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Lay’s launches a dating site

As part of a three-year campaign, the sandwich finally finds love thanks to some online help.

Copied from Media in Canada - LaysCanada

Lay’s unveils its ‘Flavour’ finalists

The PepsiCo brand is asking Canadians to vote for their favourite pick of the four candidates remaining in the “Do Us a Flavour” contest.

Dove Photoshop Action Image

The Canadian advantage

Sure, the budgets may be smaller, but marketers working on the Canadian side of multinationals Unilever, PepsiCo and Volkswagen say they relish the challenge to do more with less, which means more freedom to take risks.

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Lay’s lunchtime love affair

The PepsiCo brand is going after the lunch market with its multi-year campaign.

Copied from Media in Canada - Martin Short

Lay’s asks Canucks for a flavour

The brand is bringing its “Do Us a Flavour” contest to the market, inviting consumers to generate ideas for a new chip flavour and promoting it with a TV, radio and online buy.