Articles Tagged ‘Leo Burnett’

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Cossette wins Yellow Pencil at D&AD

The agency’s SickKids work led Canadian winners at this year’s show, where nine agencies combined for 20 Pencils.

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Leo leads Canadian One Show finalists

A total of 21 local agencies have a shot at picking up a Pencil at next month’s show.

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All-Bran adds some attitude

The Kellogg’s brand centres its latest product innovation and campaign on making fibre taste better.

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Canada cracks top 10 on Warc 100

Leo Burnett, Cossette and Grey are among the many agencies that contributed to this year’s ranking.

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The Contenders: The best of Film and Integrated

Our final look at this year’s awards favourites examines likely standouts in two marquee categories.

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Inside agencies’ best laid plans

An influx of strategists join creative agency c-suites as shops invest in data-led insights and planning with strategic purpose.

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CRC 2017: Leo designs another way to stand out

Leo Burnett focused on its design chops to top this year’s Creative Report Card.

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Leo Burnett tops Creative Report Card

The agency swept the 2017 rankings, including a new category added this year for planners.

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CRC 2017: Leaving the zoo to understand the tiger

The report card’s top planners talk about how they arrived at winning insights and why their jobs follow them home.

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Ogilvy and Huggies take CASSIES Grand Prix

BBDO topped the first Effectiveness Index, while Leo Burnett is the top agency over the last three years.

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CASSIES Bronze: Raising the Roof hits home

Leo Burnett and the organization took on the NIMBYs.

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CASSIES Bronze: Amazon creates a magical Echo

Leo Burnett’s spots had a Super Bowl-sized impact on the device’s sales.

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CASSIES Bronze: Special K takes on self-doubt

Leo Burnett’s #OwnIt campaign took on women’s relationship with food.

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CASSIES Bronze: TD dreams with small business owners

Leo Burnett’s campaign partnered with small businesses to change perceptions of the bank.

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CASSIES Bronze: Kellogg’s treat trade

Leo Burnett helped Rice Krispies boost holiday sales in successive years.