Articles Tagged ‘Leo Burnett’

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Museum of Contemporary Art launches meta campaign

MOCA implores Torontonians to ‘Seek Unsame’ in a cheeky campaign supporting the opening of its new location.

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Leo Burnett paints outside the lines

How a line of “Petal Paint” exemplifies the benefits of taking a collaborative, borderless agency approach.

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Leo Burnett names new president

Ben Tarr joins the agency’s leadership team after three years at Huge.

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Taking a hands-on approach

How interactive executions helped brands drive trial and smash stigma.

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Changing lanes

Settled into a new role at Leo Burnett Chicago, Jordan Doucette talks about fostering ideas and how to support women in the industry.

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Utility in small packaging

Brands made parchment paper, cardboard boxes and drink trays work a bit harder for extra engagement.

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Who snagged an AToMiC Award?

Winners from Wednesday’s gala include SicKids and IKEA, each taking a Grand Prix for smashing advertising conventions.

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Campbell selects Publicis Groupe

Much of the assignment in Canada will be handled by Leo Burnett as the CPG ends a long-time global relationship with BBDO.

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Ontario Cannabis Store unveils itself

The LCBO debuts the name and branding for the retailer that will sell recreational weed in the province.

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Back page: Smoke this page

DentsuBos pays homage to Leo Burnett’s creative trailblazers.

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SickKids and Cossette take CASSIES Grand Prix

The awards celebrated the industry’s most creative results-driven work at a Toronto gala Wednesday night.

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CASSIES Gold: Gaining cents with scents

Leo and P&G take a playful, premium approach to help Gain elevate itself from other detergents.

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Jordan Doucette joins Leo Burnett Chicago

Taxi Canada’s co-CCO heads to the U.S. to lead creative work on the agency’s Kellogg’s account.

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Canadian Tire forges ahead with “We All Play for Canada”

Three spots released ahead of the 2018 Olympics are meant to build off the retailer’s messaging of inclusivity and play.

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Mini-Wheats fights the cold with hot milk

Kellogg’s enlists a “Hot-Milk Man” to encourage consumers to feel better about the dark, cold days ahead.