Articles Tagged ‘Leo Burnett’
Cossette wins Yellow Pencil at D&AD
The agency’s SickKids work led Canadian winners at this year’s show, where nine agencies combined for 20 Pencils.
Leo leads Canadian One Show finalists
A total of 21 local agencies have a shot at picking up a Pencil at next month’s show.
All-Bran adds some attitude
The Kellogg’s brand centres its latest product innovation and campaign on making fibre taste better.
Canada cracks top 10 on Warc 100
Leo Burnett, Cossette and Grey are among the many agencies that contributed to this year’s ranking.
The Contenders: The best of Film and Integrated
Our final look at this year’s awards favourites examines likely standouts in two marquee categories.
Inside agencies’ best laid plans
An influx of strategists join creative agency c-suites as shops invest in data-led insights and planning with strategic purpose.
CRC 2017: Leo designs another way to stand out
Leo Burnett focused on its design chops to top this year’s Creative Report Card.
Leo Burnett tops Creative Report Card
The agency swept the 2017 rankings, including a new category added this year for planners.
CRC 2017: Leaving the zoo to understand the tiger
The report card’s top planners talk about how they arrived at winning insights and why their jobs follow them home.
Ogilvy and Huggies take CASSIES Grand Prix
BBDO topped the first Effectiveness Index, while Leo Burnett is the top agency over the last three years.
CASSIES Bronze: Raising the Roof hits home
Leo Burnett and the organization took on the NIMBYs.
CASSIES Bronze: Amazon creates a magical Echo
Leo Burnett’s spots had a Super Bowl-sized impact on the device’s sales.
CASSIES Bronze: Special K takes on self-doubt
Leo Burnett’s #OwnIt campaign took on women’s relationship with food.
CASSIES Bronze: TD dreams with small business owners
Leo Burnett’s campaign partnered with small businesses to change perceptions of the bank.
CASSIES Bronze: Kellogg’s treat trade
Leo Burnett helped Rice Krispies boost holiday sales in successive years.