Articles Tagged ‘Leo Burnett’
The Contenders: The best of Film and Integrated
Our final look at this year’s awards favourites examines likely standouts in two marquee categories.
Inside agencies’ best laid plans
An influx of strategists join creative agency c-suites as shops invest in data-led insights and planning with strategic purpose.
CRC 2017: Leo designs another way to stand out
Leo Burnett focused on its design chops to top this year’s Creative Report Card.
Leo Burnett tops Creative Report Card
The agency swept the 2017 rankings, including a new category added this year for planners.
CRC 2017: Leaving the zoo to understand the tiger
The report card’s top planners talk about how they arrived at winning insights and why their jobs follow them home.
Ogilvy and Huggies take CASSIES Grand Prix
BBDO topped the first Effectiveness Index, while Leo Burnett is the top agency over the last three years.
CASSIES Bronze: Raising the Roof hits home
Leo Burnett and the organization took on the NIMBYs.
CASSIES Bronze: Amazon creates a magical Echo
Leo Burnett’s spots had a Super Bowl-sized impact on the device’s sales.
CASSIES Bronze: Special K takes on self-doubt
Leo Burnett’s #OwnIt campaign took on women’s relationship with food.
CASSIES Bronze: TD dreams with small business owners
Leo Burnett’s campaign partnered with small businesses to change perceptions of the bank.
CASSIES Bronze: Kellogg’s treat trade
Leo Burnett helped Rice Krispies boost holiday sales in successive years.
Ikea keeps Market Hall campaign sustainable
Why textiles and lighting are central to the newest phase of the retailer’s ongoing efforts.
Grey, Leo tie for top spot in Gunn Report
Zulu, Rethink, Lg2 and Sid Lee round out the top Canadian agencies in the annual creativity ranking.
The List 2016: Who had the most noteworthy year?
We’re signing off until 2017. Until we meet again, here’s a look back at some of the companies that had standout years.
The List: Leo Burnett breaks down borders
How the agency expanded its assignments, leadership and influence outside of Toronto in 2016.