Articles Tagged ‘Leo Burnett’

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LIFT brings CASSIES cases to life

The day after the awards, some of the big winners revealed their strategies for creating truly effective work.

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Target and Newfoundland & Labrador Tourism win CASSIES Grand Prix

The “Find Yourself” campaign also took home Gold in Sustained Success, while Leo Burnett and James Ready won the Globe’s inaugural Creative Effectiveness Prize.

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James Ready expands in 2012

After topping this year’s Creative Report Card, Leo Burnett and James Ready plan to introduce a new communication direction, as the budget beer sets its sights on the West and the restaurant market.

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CASSIES Gold: James Ready’s helping hand

Leo Burnett’s “Help Us, Help You” campaign woos fans and more than doubles business, also picking up the Globe Creative Effectiveness Prize.

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CASSIES Bronze: Vector targets moments of sweat

Leo Burnett helps turn around the Kellogg Canada brand, attracting ambitious actives with its “Get Out What You Put In” campaign.

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Other Leo award winners

In addition to the agency’s knockout work for James Ready, Leo Burnett nabbed points through campaigns for Bounce and Raising the Roof.

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Raising the Roof wants to make you look good

The charity organization uses humour for the first time in a series of spots for its “Toque Campaign.”

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Mars Canada and Proximity win big at CMAs

A total of 25 Golds were handed out at this year’s event, with DDB and Leo Burnett also among the top winners.

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BBDO is Canada’s big winner at LIAs

Canadian agencies were awarded a total of 17 LIA trophies, with five going to BBDO Toronto.

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Honourable mention: Leo Burnett is back in the winners’ circle

The agency takes fourth place with work for James Ready, Raising the Roof, Flight Network, the ADCC and Era.

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Leo Burnett wins big at ADCC Awards

The agency picks up 65 awards, while other top winners include Rethink, DDB Vancouver and BBDO.

David Dixon uses his love of patterns as a source of inspiration for his exclusive IKEA collection

Why we heart Ikea

The home furnishing brand has proven itself to be much more than a category – it’s a cultural movement.

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AToMiC Print Engagement

Ikea picks up gold with its Moving Day execution, TVO captures silver with its tiger cage, BC Hydro powers up with a bronze win.

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AToMiC Experiential Engagement

James Ready’s Blank Cap Recall retrieves gold; Mini’s virtual vending machine gets silver; First United’s street sculptures win bronze.

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AToMiC Idea

James Ready and Worldwide Short Film Festival take gold; Subaru takes bronze.