Articles Tagged ‘Leon’s’
CASSIES Silver: Leon’s turns street furniture into discounts
Taxi’s coupon scheme placed the furniture retailer on the Quebec map.
2017 Marketers of the Year
Meet six change agents who took risks and reaped rewards for their brands in 2016.
Marketers of the Year: Andrea Graham’s goof-proof strategy
How the exec moved Leon’s from silly ads to family-friendly creative, appealing to a younger home-buying demo.
Leon’s millennial-friendly content plan
The retailer uses an influencer-led digital magazine as part of its holiday strategy.
Leon’s is making a wearable for your couch
The retailer is introducing devices on furniture that measure “Together Time.”
The Brick names new president
Longtime executive Dave Freeman takes over leadership of one of Canada’s largest furniture and appliance retailers.
AToMiC Awards: Made you look
Through creative use of their environments, these OOH campaigns won eyeballs and hijacked mobile reach.
Shopper Innovation Awards: Leon’s gets Quebecers moving
The brand used innovative coupons to capitalize on the province’s Moving Day.
Leon’s looks to the next generation
A new platform by Taxi 2 gets away from sale-focused messaging to bring younger families to the brand.
Up to the Minute: M&H opens Toronto outpost
Plus: H+K wins Cineplex, more staff additions at Evans Hunt and other news you might have missed.
Leon’s makes its move in Quebec
To show its products are move-worthy, the retailer assembled 3D coupons with abandoned furniture on the streets, driving a double-digit sales spike.
Taxi 2 wins Leon’s
The agency will handle creative in an effort to evolve the iconic Canadian furniture retailer’s brand, with an eye to business growth.