Articles Tagged ‘Leon’s’

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CASSIES Silver: Leon’s turns street furniture into discounts

Taxi’s coupon scheme placed the furniture retailer on the Quebec map.

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2017 Marketers of the Year

Meet six change agents who took risks and reaped rewards for their brands in 2016.

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Marketers of the Year: Andrea Graham’s goof-proof strategy

How the exec moved Leon’s from silly ads to family-friendly creative, appealing to a younger home-buying demo.

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Leon’s millennial-friendly content plan

The retailer uses an influencer-led digital magazine as part of its holiday strategy.

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Leon’s is making a wearable for your couch

The retailer is introducing devices on furniture that measure “Together Time.”

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The Brick names new president

Longtime executive Dave Freeman takes over leadership of one of Canada’s largest furniture and appliance retailers.

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AToMiC Awards: Made you look

Through creative use of their environments, these OOH campaigns won eyeballs and hijacked mobile reach.

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Shopper Innovation Awards: Leon’s gets Quebecers moving

The brand used innovative coupons to capitalize on the province’s Moving Day.

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Leon’s looks to the next generation

A new platform by Taxi 2 gets away from sale-focused messaging to bring younger families to the brand.

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Up to the Minute: M&H opens Toronto outpost

Plus: H+K wins Cineplex, more staff additions at Evans Hunt and other news you might have missed.

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Leon’s makes its move in Quebec

To show its products are move-worthy, the retailer assembled 3D coupons with abandoned furniture on the streets, driving a double-digit sales spike.

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Taxi 2 wins Leon’s

The agency will handle creative in an effort to evolve the iconic Canadian furniture retailer’s brand, with an eye to business growth.