Articles Tagged ‘Leon’s’


SickKids and Cossette take CASSIES Grand Prix

The awards celebrated the industry’s most creative results-driven work at a Toronto gala Wednesday night.


CASSIES Bronze: Leon’s family-friendly furniture

The furniture retailer and Taxi picked up two trophies for increasing foot traffic in stores through the “Part of the Family” campaign.

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CASSIES Silver: Leon’s turns street furniture into discounts

Taxi’s coupon scheme placed the furniture retailer on the Quebec map.


2017 Marketers of the Year

Meet six change agents who took risks and reaped rewards for their brands in 2016.


Marketers of the Year: Andrea Graham’s goof-proof strategy

How the exec moved Leon’s from silly ads to family-friendly creative, appealing to a younger home-buying demo.


Leon’s millennial-friendly content plan

The retailer uses an influencer-led digital magazine as part of its holiday strategy.


Leon’s is making a wearable for your couch

The retailer is introducing devices on furniture that measure “Together Time.”


The Brick names new president

Longtime executive Dave Freeman takes over leadership of one of Canada’s largest furniture and appliance retailers.


AToMiC Awards: Made you look

Through creative use of their environments, these OOH campaigns won eyeballs and hijacked mobile reach.

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Shopper Innovation Awards: Leon’s gets Quebecers moving

The brand used innovative coupons to capitalize on the province’s Moving Day.


Leon’s looks to the next generation

A new platform by Taxi 2 gets away from sale-focused messaging to bring younger families to the brand.


Up to the Minute: M&H opens Toronto outpost

Plus: H+K wins Cineplex, more staff additions at Evans Hunt and other news you might have missed.

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Leon’s makes its move in Quebec

To show its products are move-worthy, the retailer assembled 3D coupons with abandoned furniture on the streets, driving a double-digit sales spike.


Taxi 2 wins Leon’s

The agency will handle creative in an effort to evolve the iconic Canadian furniture retailer’s brand, with an eye to business growth.