Articles Tagged ‘lg2’

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Top Cannes Contenders: OOH

Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.

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Canadians join the One Show jury

Rethink’s Dre Labre and Blok Design’s Vanessa Eckstein take the country’s jury count to five at the New York awards.

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Shopper Innovation Awards: Chocolats Favoris shows off its fine sweets

The Quebec chocolate company highlights its handmade quality with a redesign that wins a Bronze in Packaging.

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Shopper Innovation Awards: Valentine walks off poutine calories

The Quebec QSR comes up with a way for consumers to get fit and get free poutine, winning a Bronze in this year’s awards.

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Trend alert: OOH real-time marketing

Check out these OOH stunts that are perfectly aware of their (sometimes cold) surroundings.

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CASSIES Silver: Quebec City reconsiders the bus

The Quebec City Public Transit Network increased ridership with a campaign that highlighted the benefits of taking the bus.

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Jason Chaney joins Cossette

The strategist has left Montreal-based Lg2 to be part of Cossette’s executive ranks.

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Future technology…today

A look at how the advertising industry is channeling ideas of the future such as flying cars, teleportation and invisibility.

We need a value play

Jay Chaney on the need to look at brand relationships with consumers and connect with them in a new manner, and to find different ways to monetize that relationship.

Less pick-up, more ROI

Heroes & Villains’ Emma Hancock makes the case for Canadian-made creative.

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Nine more shortlist mentions for Canada

Lg2, John St., Draftfcb and BBDO are among the group of agencies that have a shot at taking home a Cannes Lion in Film.

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Canada wins 16 more Lions, including Gold

Tribal DDB and McDonald’s won three Lions, including the country’s first Gold of the week in Cyber, with John St. and Leo Burnett getting multiple wins as Canada also takes prizes in Press, Design and Radio.

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Canada nabs shortlist mentions in Cyber, Radio and Design

Leo Burnett, John St., Tribal DDB and Cossette all have multiple mentions in the lists released this morning from Cannes.

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Canada gets 11 shortlist mentions on Monday

Lg2 gets the most nods, with two in Outdoor and one in Press. Today’s Media, Mobile, Press and Outdoor lists bring Canada’s total shortlist count so far to 20.

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Valentine exchanges exercise for poutine

The Quebec-based QSR has launched a campaign for its new app, which rewards users with free poutine when they walk and burn off enough calories.