Articles Tagged ‘lg2’

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Valentine exchanges exercise for poutine

The Quebec-based QSR has launched a campaign for its new app, which rewards users with free poutine when they walk and burn off enough calories.

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Canada’s top ad ideas: curated

A few of Canada’s top marketing and ad execs pick their favourite work of the year ahead of this year’s Cannes Festival of Creativity.

MaisonOrphee

Retail trends: What’s hot, what’s not

Shopper DDB’s Jason Dubroy and Capital C’s Tony Chapman on the rise of simplicity, mobile loyalty and donuts, and the fall of square corners and cupcakes.

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Leo Burnett snags four Clio awards

The agency took home the most trophies amongst the Canadian winners, with Zulu Alpha Kilo, BBDO, Taxi and others snagging a few more.

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Shopper Innovation Awards: Tech breakthrough

McDonald’s takes Gold, Rockland Mall’s virtual fashion experience win Silver and Sobey’s Moodie Foodie app takes Bronze.

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Shopper Innovation Awards: CSR

Purina takes Gold for “Paws for the planet,” Loblaw wins Silver for its sustainable seafood initiative and Desjardins wins Bronze for encouraging fiscal responsibility.

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Shopper Innovation Awards: Partnering

Desjardins partners with the Montreal Auto Show to win Silver and Unilever teams up with Shoppers Drug Mart to take the Bronze.

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Shopper Innovation Awards: Packaging

It’s what’s on the outside that counts for James Ready, Maison Orphee and Maynards, honoured with Gold, Silver and Bronze in this category.

Country Style 2

Country Style’s sunny rebrand

The QSR updates its image to push its breakfast offering and stand out amidst heavy competition.

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Creative Report Card: Best of the (regional) bunch

Who stole the show where? A quick glance at Canada’s regional award galas and their big winners.

Bell

CASSIES Bronze: Bell gets people talking

The telco breaks the taboo around discussing mental health.

QuebecPork

CASSIES Bronze: Quebec Pork producers campaign for change

Fédération des producteurs de porcs du Québec touts healthy pedigree of local meat.

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Lg2 names Jason Chaney VP strategy

The Quebec agency bulks up on talent with an eye to opening a Toronto office.

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Bleublancrouge takes Best of Show at the Extra Awards

The agency also won Gold for the Montreal Gazette‘s “Tweet Edition” campaign at Newspapers Canada’s annual awards for creativity in newspaper advertising.

Copied from Media in Canada - Quebec magic fest

Quebec City Magic Festival distorts the truth

To promote the magic fest, agency Lg2 created an illusion that saw the reflections of pedestrians dissappear.